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Tick. Tick. Tick.

Seconds, minutes, hours. Daily we can see blogs updated, podcast episodes released, YouTube and Vimeo videos posted. What did you or I do today?

How does this happen?

To be fair, focusing on content creation like this is prone to survisor bias and comfirmation bias. The behind the scenes non-activity and false starts are not represented. Similarly, I am not tracking who is doing what and when. There is zero consideration of quality, merely an observation about quantity. Is a creator ahead or behind some defined schedule? I can’t say.

Implicit though is consistency. These artists/creators/producers that are on my radar are putting out content regularly, usually weekly, often more frequently, and some daily. They have been doing it for months, and years. Seth Godin is a good example of a daily blogger who has been doing it for at least a decade.

To produce like this, you need to develop habits, think differently and fundamentally commit to doing it, over and over. That’s how we get better and how we stay consistent, by being consistent.

This blog is helping me build that consistency muscle.

Tick. Tick. Tick.

What does this have to do with sailing to Japan? All huge projects have at least the following in common; they have to be done step by step, and that means they take time. You could skip a few steps or combine them, but you have to wonder how important were they in the first place if that’s possible. Ultimately, it takes time.

You can’t eat an elephant all at once, you have to do it bite by bite.

Tick. Tick. Tick.

Photo by Sonja Langford on Unsplash

Categories: Uncategorized


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